About
Leading sustainable production
Viridis means ‘green’ in Latin and this encapsulates our primary focus of growing crops and environmental focus. Our purpose is simple; we grow better crops for a better future.
The fundamentals of high yielding and greener, more efficient production involve adopting new technology and embracing best practice precision farming techniques to achieve environmental benefits, while maximising soil health and productivity.
Our Brandmark
The graphic element of our brandmark is a trio of elements symbolising people, profits and environments.
These are the three pillars of sustainability, and all three are needed to provide a stable platform. They are strengthened through innovation and continuous improvement.
Performance with positive long term impact
Our objective is to deliver real sustainability not only on-property, but throughout the industry and the global supply chain. We seek to do this through innovation, benchmarking and influencing farm production systems and post-farm gate initiatives. Reduced energy and emissions are key performance indicators across our businesses’ activities.